MMS Marketing stands for Marketing in Management Studies in Marketing, a 2-year master degree academic programme. Almost every company is hired a marketing manager to increase up their sales and boost the company's growth. Aspirants who possess good marketing skills and abilities can pursue this course as a career. During the course, candidates will acquire market strategies, leadership skills, managerial skills, market research and in-depth study of sales and executive.
| Particulars | Details |
| Course Name | MMS Marketing |
| Full Form | Master of Management Studies in Marketing |
| Course Type | Masters |
| Duration | 2 Years |
| Eligibility Criteria | Graduation |
The course curriculum involves both theoretical knowledge and practical training. Standard universities such as IIM and ISB offered this course after qualifying for the entrance exam like CAT, CMAT etc. Candidates will have to perform well in the entrance exam to get admission in MMS Marketing. Through this course, candidates will get a wide range of job opportunities in the following fields Tourism Industry, Industrial Houses, Brand and Marketing, Multinational Companies, Educational institutes. He/ She may apply for the Marketing Manager post after the completion of the course.
Scores on MBA entrance exams are used to determine eligibility for admission to MMS. The following is a list of the highest-scoring MBA/MMS exams, the results of which are accepted for getting admission B-Schools.
Admission to the MMS program is solely determined by the candidates' performance in the entrance test held by the various colleges and universities in the area of mathematics. Some colleges, universities, and institutes hold entrance examinations such as the MAHCET, ATMA/MAT, GMAT, CAT, and other similar tests to select the most qualified students. In addition to this, some colleges, universities, and institutes hold their entrance examinations to select the most qualified candidates for the MMS degree program.
Maharashtra Common Entrance Test, also known as MAH CET, is a computer-based management test that is regarded as the common entrance exam for the Master of Management Studies (MMS) course because the majority of colleges that offer this course are situated in Maharashtra. Following successful completion of the admission test conducted by various universities and colleges, an individual will be granted admission to the MMS program at the institution of their choice after passing the examination.
Admission to this course is competitive, and applicants must submit an application form through the university's official website or college where they wish to pursue the course.
The admissions process for the MMS course differs from one college to the next depending on the dates that each institution has set. As a result, candidates must make certain that they complete and submit the admission form by the deadline set by the universities or colleges to which they are applying. Once an applicant qualifies for the written test, he or she will be invited to the final selection process (GD and interview), which will be based on the results of the entrance examination.
The following are some of the most popular specializations available through the MMS program:
From one college to another, the course cost for the Master of Management Studies program varies. However, in India, the typical course fee for an MMS course varies from 60,000 INR to 4.5 lakh INR, depending on the level of qualification.
It has already been mentioned that the MMS course is divided into four semesters. In the 4 semesters of this master's degree program, students will learn about the following topics. The topics listed below are nearly identical in almost all colleges and universities. In contrast to the following topics, some universities may have a slight deviation in their course curriculum when compared to the rest of the country.
1st semester
2nd semester
3rd semester
4th semester
There are many different job profiles available for candidates in India, depending on their qualifications. The following are the most common job descriptions for candidates for the master of management studies degree program in management studies.
Marketing Head of IT Service
The primary responsibility in this job is to oversee all marketing activities for clients in the information technology field. In this work profile, the individual develops marketing campaigns for all marketing teams, including marketing, electronic, creative, and communications teams, among others. He is also responsible for setting and monitoring team goals. In addition, the person in this position is in charge of developing and managing the marketing department's budget. IT service marketing executives earn on average between 6 lakh and 8 lakh rupees per year on average.
Operations Manager:
He is responsible to oversee the various aspects of its business that take place within the organization. Additionally, the individual works to improve core operational systems and processes to ensure that all activities are carried out correctly and efficiently. An operations manager is also responsible for analyzing financial data and applying that information to increase profits.
Furthermore, the individual is in charge of recruitment and selection, mentoring, and supervising the employees to ensure that the business runs smoothly. The average wage of an operation head manager varies from 4 lakh to 55 lakh INR per year, depending on the company.
Manufacturing Head:
A manufacturing head is responsible for maintaining the market analysis specifics of a product as well as overseeing the production of the products manufactured in the firm. The role of a production manager is to inspire and motivate all of his or her team members to meet deadlines while also improving quality. In addition, the individual is responsible for the security of all employees who work in the production department of the company.
In addition, he or she keeps an eye on the production scheduling, buying, device manufacturing, and shipment departments to ensure that everything runs smoothly. Someone with the marketing head work profile can expect to earn an annual salary of between 8 lakh and 9 lakh rupees in an average situation.
Brand manager
Brand managers are in charge of leaving an enduring impression on customers while also boosting sales and market share, among other things.