BMM (Bachelor of Mass Media) Course

In India, you will be able to find a number of courses related to mass communication and journalism. If you are looking for a course in mass media, then you should try the BMM course. BMM full form is Bachelor of Mass Media. You have several news channels and news papers in India and when you complete the course, you will be able to present the latest information in a very creative way to a lot of audience. You will understand how the information should studied, researched and then in what way should the information be present to the people via different media options. 

Quick Review - Bachelor of Mass Media

The BMM course is three years and you have it in semesters only. The average course fee is Rs 20,000 to Rs 90,000 depending on the college. You will also be earning quite good when you complete the course. You will be able to get offers from different TV channels and news channels in India. If you are good at what you do, you will be able to earn quite decent from the very beginning itself. 

BMM Course Eligibility Criteria:

• You should have completed your higher secondary education with good marks. 
• You should have completed your 12th standard with at least 50 percent marks. 
• You can choose any stream of your choice in 12th standard. 
• The admission is given both on merit basis and entrance test basis as well. So, you should either have good score or have to clear the entrance test with good score. 

Skills required 

BMM (Bachelor in Mass Media) course is for the students who have an inquisitive and creative type of mind. The other skills required to pursue this course are:

• A candidate must have excellent communication skills in good proficiency in its respective language to express and convey the correct information to a large audience
• An aspirant must also have well-developed observation and interpretation skills to excel in this field.
• The candidates must have research and analytical abilities to support their presentations with enough facts and data.
• Problem-solving capabilities are a must as the candidate must know how to tackle odd situations in this field.
• A candidate must possess patience and self-confidence along with some brilliant networking skills.

Admission Procedure

The admission to the course of BMM (Bachelor in Mass Media) is done through the marks scored by the aspirants in their 10+2 examination or equivalent. Some of the leading colleges also conduct their entrance tests at their level for shortlisting the candidates for this course.

Many colleges also provide admission based on the presentation of the student in group discussions and interviews conducted. Candidates have to qualify for all the personality test rounds and then get the final admission.

One of the most popular entrance exams for the admission in course of BMM is St Xavier's BMM entrance test. This prestigious college is located in Mumbai, Maharashtra, and conducts this entrance exam every year.

The minimum qualification eligibility required for a general category student is 65% marks in 10+2.

Xavier's BMM entrance examination test

St Xavier's conducts the entrance exam in offline mode that is a paper pen test. The question paper is multiple choice based having 100 questions in total. The time given to complete it is 2 hours. There is no negative marking. one mark is given for your right answer. The entrance exam syllabus consists of seven sub-sections or subjects. The section-wise syllabus weightage of each of the sections is given below:

• English language and reading comprehension - 20%
• Data interpretation 20%
• Logical and critical reasoning 15%
• General knowledge 15%
• Current affairs 10%
• Creative thinking 10%
• Economics 10%

Mathematics and data interpretation are based up to class 10th level.

The final merit list is released by the college after declaring the results of the entrance exam.

60% weightage is given to the marks scored in the entrance exam and 40% weightage is rewarded for the marks scored in. 10+2 for the final merit list.

Top colleges for BMM course

Syllabus for BMM(Bachelor in Mass Media)course

BMM is a three-year graduate program divided into six semesters, with two semesters each year. The detailed syllabus semester wise is mentioned below:

First year syllabus 

Semester-I

• Introduction of computers
• Fundamentals of mass communication
• Introduction to 20th Century World history
• Introduction to Sociology
• Economics
• Effective communication skills- I

Semester II

• Political concepts and the Indian political system
• Principles of marketing and management
• Effective communication skills- II
• Introduction to psychology
• Introduction to literature
• Translation skills

Second Year Syllabus 

Semester III

• Introduction to journalism
• Introduction to public relations
• Introduction to media studies
• Introduction to advertising
• Cultural Studies
• Creative Writing

Semester IV

• Organizational Behaviour
• Understanding Cinema
• Radio and Television
• Advanced Computers
• Print and production photography
• Mass media research

Third Year Syllabus 

Semester V

• Electives: Journalism OR Advertising Journalism
• Journalism
• Feature & Opinion
• Journalism & Public Opinion
• Indian Regional Journalism
• Niche & Magazine
• Advertising
• Advertising in Contemporary Society
• Copywriting
• Advertising Design
• Consumer Behaviour
• Media Planning and Buying
• Brand Building

Semester VI

• Electives: Journalism OR Advertising Journalism
• Journalism
• Press Laws & Ethics
• Broadcast Journalism
• Niche Journalism – II
• Internet & Issue in Global Media
• News Media Management
• Contemporary Issues
• Advertising
• Advertising & Marketing Research
• Legal Environment & Advt. Ethics
• Financial Management for Marketing & Advertising
• Agency Management
• Principles & Direct Market Practice
• Contemporary Issues

Scope of BMM

The BMM graduates have a very wide scope for career opportunities in different fields in the sector of mass communication. The candidates can also apply for jobs in foreign countries as it provides a much higher payment than in India.

Some of the areas where BMM graduates can seek for their careers are:

• Film and tv industry
• Editing and direction
• Publishing houses
• News channels
• Digital journalism
• Research
• Public relations
• Production
• Marketing
• Advertising
• Branding and PR

Some important Job profiles for BMM graduates

Mass media is the most popular and flourishing sector in today's era and it offers equally flourishing jobs with handsome income to the candidates. The BMM degree holders can think up of taking these following profiles:

• Event manager
• Journalist
• Columnist
• Content writer
• News anchor
• Director
• Sound engineer
• Photographer
• Proofreader
• Freelancer
• Scriptwriter
• Video and graphics editor
• Radio jockey
• Producer
• Photo and video journalist
• Cartoonist
• Blog writer
• Public relations officer
• Copywriter
• Market research executive
• Media director
• Celebrity manager
• PR executives

Average income

A BMM graduate can earn approximately in the range of 2-7 lacs per year. As a fresher one may earn only up to 2-2.5 lacs but there is a substantial growth income after gaining experience of about 5 years. The income also differs according to various job roles apart from experience. Here is a small list of various job profiles and different salary range –

• As a journalist, you can earn about 3.5 lacs per annum
• As a columnist for newspapers or magazines, you can earn about 3.60 lacs per annum
• As a news reporter with different news channels, you can earn about 2 lacs per annum
• As a news anchor, you can earn about 4 lacs per annum
• As an editor or sub-editor, you can earn about 3-4 lacs per annum
• As a news analyst, you can earn about 8 lacs per annum after the experience of 6-8 years
• Like a proof-reader you can earn about 4 lacs per annum
• As a freelance content writer, you can earn about 2-2.50 lacs per annum