Event Management is a rapidly growing field where professionals are required to do planning and organizing of an event, function, party, exhibition, fashion show, award function etc. Event management organisations or a company especially focuses on attracting the attention of the people and making an event successful. This field is best for those aspirants who can bring variations and have the ability to find new ideas. Many popular event organisers companies in India hire new and capable organizers/candidates every year which is a good option. If you want to become one of them then you have to get proper information about the event management course. We have got some selective options for you, which you can consider after the 12th. This can be the first step towards your success. Let’s know about them one by one.
| Course | Duration | Eligibility |
| BBA in Event Management | 3 Years | After Class 12th |
| BA in Event Management | 3 Years | After Class 10th |
| Integrated BBA+ MBA Event Management | 5 Years | After Class 10th |
| BBA in Event Management and Public Relation | 3 Years | After Class 10th |
| Diploma in Event Management | 1 Year | After Class 10th |
| Advanced Diploma in Event Management | 1 to 2 Years | After Class 10th |
| Bachelor of Event Management | 3 Years | After Class 10th |
| Post-Graduate Diploma in Event Management | 1 Year | After Graduation |
| Post-Graduate Diploma in Advertising, Media and Event Management | 11 to 12 Months | After Graduation |
Being focused on one option is quite good but there is no harm in looking at other options too. You can have several options if you know each one. Some further information about courses is listed below:
The first and best option for entering event management is the BBA Event Management course. It is a 3-year UG degree course and focuses on a wide range of events such as Fashion and Celebrity, Film awards, Musical Shows, Concerts, Exhibitions etc. The course develops managers who can handle any event with ease. The course involves knowledge of designing, planning, and preparation of any event along with management skills. Candidates can also learn how to manage event inside the budget.
This course highlights studying of Human Resource Management, Brand Management – Research & Development, Information Technology in Business Management, Event Hospitality & Catering, Event Marketing & Sponsorship and many others. Once you completed this course, you will choose to become Promotion Executive/ Manager, Public Relations Executive/Manager, Marketing Executive/Manager, Designing Executive/Manager, Brand Development Executive/Manager, Administration Executive/Manager, Birthday Party Anchor, Production Executive/Manager, celebrity Manager Etc.
Bachelor of Arts in Event Management is a 3-year Undergraduate degree course that mainly focuses on the planning and implementation of different events such as business conventions, weddings, concerts etc. Apart from this, it may involve event sales and marketing, catering management, hospitality management principles, interpersonal skills, managing and accounting. The course provides hands-on experience and management classes and prepares candidates for real life. The course imparts several benefits, decision-making skills and leadership qualities are one of them. It also enhances candidate’s interpersonal skills and excellent communication skills that are necessary for all areas of life. The programme is usually offered by such institutes or colleges who are enrolled as management specialists institutes. On completion, of course, candidates will be trained for a specific job like Assisted living activity manager, catering manager, wedding planner, event marketer, event safety inspector, hotel manager, banquet managers etc. Apart from these lines, you can pursue higher studies in your respective field for immense growth.
Bachelor of Business Administration + MBA is a 5-year integrated degree programme pursued after completion of 12th. It enhances the management skills of candidates at the beginning. The major benefit of pursuing this course is that it saves your time and money too. At once, you can get knowledge of both Bachelor’s degree and Master’s degree. The course provides academic knowledge and internships including projects and seminars along with managerial skills. During the course period, candidates will learn how event management works and how an event can plan and organize. The major subjects of this course are Communication, Marketing, and Principle of Event Management etc. On the completion of the course, graduates will directly get higher position in their respective field.
Some popular institutes or college offered BBA in Event Management & Public Relation. It is a 3-year Undergraduate level degree programme which can pursue after completion of 12th. It trains candidates in planning, designing and executing any event. The students will also learn about the financial & planning aspects of it. Candidates will get academic and practical experience through opportunities to work on real events like conferences, party, fairs, exhibition, cultural meets, parties and many more. The course mainly focuses on the understanding of corporate communications and public relations. The course also covers major communication topic such as Media Theory, Marketing, Writing, English, Broadcast Journalism and more.
It is a 1-year diploma level course available to all streams (Arts, Science and Commerce). The course trained candidates in areas like marketing, producing, planning, analyzing and evaluating an event, party, wedding, etc. It is an ideal option for those who can either work in the booming hospitality industry. The curriculum of this course involves numerous topics like Event Advertising, Event Marketing, Event Planning, Event Accounting, IT for Event Management, Special Event Topics, Dissertation, Event Risk Management, Communication Skills and many others. Several Indian institutes like the National Institute of Event Management, Impact Institute of Event Management, National Academy of Event Management and Development, Apeejay Institute of Mass Communication, Thadomal Sahani Centre for Media and Communication offered diploma in Event Management. The diploma course is best suited for those who explore the event management field within a short –period. By doing this course, you will become Event Manager, Marketing Manager, Business Development Executive and Event Account Manager.
It is an advanced diploma course in the event management field offered by S.I.T. Xpressn Institute of Fashion and Modelling, Bhopal in India. It is best suited for those who are innovative and creative, enjoy organizing performances for peoples. The candidates are taught the legal requirements that are associated with an event and market. After doing this course, candidates will be able to prepare, research & present a proposal for an event or party. The course involves education of project management with elements of coordinating and marketing for the arrangement of events, sports games and festivals. The major topics of this course are Event Concepts, Costing and Budgeting, Leisure Marketing and Advertising, Event Planning, Sports Management, Brand Management, Business Quantification, Business Communication, Public Relations, Event Design and Themes, Media Studies and many others. There are various job areas that you should consider after completing this course such as Event Management Companies, Promotional Companies, Research and Educational Institutes, Charity Organizations, Conference Venues, Event Management Consultancy, Wedding and Party, Promotion Companies etc.
E.M. or Bachelor of Event Management is a well-known event management course offered by specialized institutes in India. It is the most sought option for candidates who want to establish a career in the event management sector. This course prepares candidates to make the planning of project management to design and establishment of small and large scale activities such as weddings, ceremonies, concerts and school functions, etc. The purpose of this course is to provide in-depth knowledge of various themes according to the function and event, how functions are arranged and managed it also involve in it. After doing this course, candidates can pick an elaborate course in the field of event management specialization. Apart from higher education, they can seek jobs in top-notch management companies at different posts like a corporate event manager, resort general manager, meeting planner, conference manager, sales director, event marketing manager, tourism manager, conference manager and tourism manager.
This diploma course can be pursued after completion of a bachelor’s degree. The course provides wide-range knowledge of the event management field. The duration of this course 1 year, which may vary from institute to institutes. The course is essential about planning, organizing and establishing any event. The course curriculum involves training in workflow management, room layouts, preparing the budget, room’s layouts and finalising locations. Candidates, who are seeking admissions in Post Graduate Diploma in Event Management course, must have passed their 12th class and must appear for the entrance exam like CAT, GMAT, MAT or equivalent entrance exam. The course cover topics like Business Development & Client Servicing, Logistics, Operations & Production, Introduction to Event Management & Activation, Integrated Media & Amplification, Celebrity, Artist & Talent Management, BTL & Experiential Marketing and many others. After completing this course you might become Event Manager, Marketing Head, Celebrity Manager, Image Consultant/ Anchor/ TV host & Founder, Brand Manager, Wedding Planner, Dy. Manager – People Resources, Executive, Wedding Decor, Artist Manager, and Executive Operations, Creative Director, Business Director.
It is a full-time diploma course, takes 11 to 12-month duration. The course develops expert directors in the Media and Entertainment industry. It offers reasonable education and on-field learning visits to generate a promoting office, media offices, advanced organizations, buyer research and occasions. Admission for this course is based on the entrance or merit list. It covers topics like Integrated Marketing Communications, Public Relations and Image Management, Digital Media for Marketing, basic Marketing Concepts, Consumer Behaviour, Cross-Cultural Communication, Retail Promotion and Communication, Cross-Cultural Communication, Marketing Content and Copywriting and Corporate and Internal Communication etc. After doing this course candidates can seek jobs in the private sector in the area of advertising, media and event management companies.
Final Words:
The students who are seeking a career in the event management sector must have passed their 12th first and possess good communication skills and have leadership quality. A career as an event manager, organizer or event head seems like a dream but the right course can guide you in the right direction. Before applying for any of the above-mentioned course, you need to know about the course curriculum, list of colleges and its fees structure. To get specific detail of course you can check colleges official websites.
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